Motivations and self-presentation strategies on korean-based "Cyworld" weblog format personal homepages

Artículo escrito por Taejin Jung, Hyunsook Youn y Steven McClung en 2007
CyberPsychology & Behavior. The Impact of the internet Multimedia and virtual reality on behavior and society. Vol. 10 No.1
Artículo en inglés

Resumen

The main purposes of this study are to find out individuals' motives and interpersonal self-presentation strategies on constructing Korean weblog format personal homepage (e.g., "Cyworld mini-homepage"). The study also attempts to find predictor motives that lead to the activities of posting and maintaining a homepage and compare the self-presentation strategies used on the Web with those commonly used in interpersonal situations. By using a principal component factor analysis, four salient self-presentation strategy factors and five interpretable mini-homepage hosting motive factors were identified. Accompanying multiple regression analysis shows that entertainment and personal income factors are major predictors in explaining homepage maintenance expenditures and frequencies of updating.